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PRSAMD

This version was saved 16 years, 1 month ago View current version     Page history
Saved by PBworks
on March 13, 2008 at 9:15:09 am
 
Social Media's Impact on PR: How Engaging in the Conversation Can Give PR Practitioners an Advantage
 
Topics to be Covered:
  • Social media defined
  • Examples of social media communications impacting PR
  • Listening as a clear first step in the communication process and the risks to not listening
  • Seizing opportunities and mitigating threats
  • Find communities, identify their tools and drivers and know what their conversations are about

 

Supporting Material

> Read Between the Mines - speaker Glenn Fannick's blog on text mining and media measurement 
> Dow Jones Insight Election Pulse - blog covering media measurement of the U.S. presidential election
  • co-authored by Forrester's Jeremiah Owyang and Dow Jones's Matt Toll
> previous social media Webinar:  download a free copy
 
 
Q&A and Starting the Conversation
  • Review some pre-event thought questions.
  • What other things would you like to discuss?
  • Any interesting experiences in trying to implement a social media program that you'd like to share?

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