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PRSAMD

This version was saved 16 years, 1 month ago View current version     Page history
Saved by PBworks
on March 13, 2008 at 9:06:16 am
 
Social Media's Impact on PR: How Paying Attention Means a Step Up
Topics to be Covered:

Social media defined

Examples of social media communications impacting PR

Listening as a clear first step in the communication process and the risks to not listening

Seizing opportunities and mitigating threats

Find communities, identify their tools and drivers and know what their conversations are about

Supporting Material
> Read Between the Mines - speaker Glenn Fannick's blog on text mining and media measurement 
> Dow Jones Insight Election Pulse - blog covering media measurement of the U.S. presidential election
  • co-authored by Forrester's Jeremiah Owyang and Dow Jones's Matt Toll
> previous social media Webinar:  download a free copy
Q&A and Starting the Conversation
> Pre-Seminar Sharing: What would you like to have discussed? Any interesting experiences you'd like to share? 

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