Download the Report:
Social Media Whitepaper: Tracking the Influence co-authroed by Jeremiah Owyang (Podtech.net) and Matt Toll (Dow Jones)
Jeremiah's post with more information on this White Paper
Jeremiah Owyang
Jeremy Pepper
http://pop-pr.blogspot.com/2006/12/factiva-roundtable-and-social-media.html
Glenn Fannick
http://fannick.blogspot.com/2006/12/day-after-my-heads-still-spinning.html
Chris Kenton
http://scribb.typepad.com/marketonomy/2006/12/social_media_me.html
Will Metrics Matter in the Social Media Age? http://www.pr-squared.com/2006/11/will_metrics_matter_in_the_soc.html
New metrics for social media sites? http://andrewchen.typepad.com/andrew_chens_blog/2006/10/new_metrics_for.html
New Measurements for Social Media http://webwalker.ca/2006/11/03/new-measurements-for-social-media/
Measuring Engagement http://andylark.blogs.com/andylark/2006/10/measuring_engag.html
Social sites becoming too much of a good thing / Many young folks burning out on online sharing
by Ellen Lee, SF Chronicle, November 2, 2006
Companies that Measure Social Media, Influence, and Brand
http://www.web-strategist.com/blog/2006/11/25/companies-that-measure-social-media-influence-brand/
Pageviews are Obsolete by Evan Williams, co-founder of Pyra Labs
The Imminent Demise of the Page View by Steve Rubel, Micropersuasion
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