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Factiva Social Media Roundtable



Date: Tuesday December 5th

Time: 4pm-6:30pm followed by cocktails and dinner



Where: Zibibbo in Palo Alto



3:30pm Gather


4:00pm Welcome and Introductions

Daniela Barbosa, Glenn Fannick (Factiva)


4:15pm Setting the Stage

Jeremiah Owyang (Podtech)


4:30pm Break-Out Sessions -- 3 groups of ~7 people

Facilitators: Jeremiah, Daniela, Glenn

Discussion Topic: Measuring Social Media

  • If you are producing Social Media as part of your PR/Marketing plan, how will you measure ROI?
  • Do you think that Social Media needs a structured, mutually agreed upon measurement techniques and metrics to make monitoring a more serious practice?
  • So what should be measured, and how do you want it delivered?


5:15pm Present/Discuss Findings -- full group


6:30pm drinks


7:00pm dinner

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