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Agenda

Page history last edited by PBworks 13 years, 4 months ago

Factiva Social Media Roundtable

Agenda


When?

Date: Tuesday December 5th

Time: 4pm-6:30pm followed by cocktails and dinner

 

Where?

Where: Zibibbo in Palo Alto

 

Agenda

3:30pm Gather

 

4:00pm Welcome and Introductions

Daniela Barbosa, Glenn Fannick (Factiva)

 

4:15pm Setting the Stage

Jeremiah Owyang (Podtech)

 

4:30pm Break-Out Sessions -- 3 groups of ~7 people

Facilitators: Jeremiah, Daniela, Glenn

Discussion Topic: Measuring Social Media

  • If you are producing Social Media as part of your PR/Marketing plan, how will you measure ROI?
  • Do you think that Social Media needs a structured, mutually agreed upon measurement techniques and metrics to make monitoring a more serious practice?
  • So what should be measured, and how do you want it delivered?

 

5:15pm Present/Discuss Findings -- full group

 

6:30pm drinks

 

7:00pm dinner

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