Factiva Social Media Roundtable
Agenda
When?
Date: Tuesday December 5th
Time: 4pm-6:30pm followed by cocktails and dinner
Where?
Where: Zibibbo in Palo Alto
Agenda
3:30pm Gather
4:00pm Welcome and Introductions
Daniela Barbosa, Glenn Fannick (Factiva)
4:15pm Setting the Stage
Jeremiah Owyang (Podtech)
4:30pm Break-Out Sessions -- 3 groups of ~7 people
Facilitators: Jeremiah, Daniela, Glenn
Discussion Topic: Measuring Social Media
- If you are producing Social Media as part of your PR/Marketing plan, how will you measure ROI?
- Do you think that Social Media needs a structured, mutually agreed upon measurement techniques and metrics to make monitoring a more serious practice?
- So what should be measured, and how do you want it delivered?
5:15pm Present/Discuss Findings -- full group
6:30pm drinks
7:00pm dinner
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