Download the Report:

Social Media Whitepaper: Tracking the Influence co-authroed by Jeremiah Owyang (Podtech.net) and Matt Toll (Dow Jones)

Jeremiah's post with more information on this White Paper

Flickr pictures from the event.

Please feel free to add other posts: (password= socialmedia)

Post Roundtable Posts

Attendees:

Jeremiah Owyang

http://www.web-strategist.com/blog/2006/12/06/factiva-social-media-roundtable-helps-to-answer-what-should-we-measure/

Jeremy Pepper

http://pop-pr.blogspot.com/2006/12/factiva-roundtable-and-social-media.html

Glenn Fannick

http://fannick.blogspot.com/2006/12/day-after-my-heads-still-spinning.html

Chris Kenton

http://scribb.typepad.com/marketonomy/2006/12/social_media_me.html

http://scribb.typepad.com/marketonomy/2006/12/measuring_socia.html

Brian Solis

http://www.briansolis.com/2006/12/engage-or-die-roi-vs-rop-in-social.html

Joining the conversation:

Matthew Hurst

http://datamining.typepad.com/data_mining/2006/12/factivas_roundt.html

Instant Cognition

http://blog.instantcognition.com/2006/12/07/thoughts-on-social-media-measurement/

Matthias Hoffmann (Factiva)

http://hoffmann.typepad.com/blog/2006/12/understanding_s.html

Conversation Continues:

Jeremiah Owyang with Matt Toll

http://www.web-strategist.com/blog/2007/02/02/interviewing-matt-toll-of-factiva-dow-jones-on-social-media-measurement/

Daniel Riveong

http://www.emergence-media.com/2007/02/measuring-engagement-metrics-for-social-media-marketing-part-2/

Steve Bridger

http://www.nfp2.co.uk/2007/01/29/engagement-is-not-made-to-measure/

Brian Solis

http://www.briansolis.com/2007/01/social-media-killed-press-release-star.html