I had the opportunity to speak to PRSA Maryland's Annual Chesapeake Conference about media measuring and monitoring. Below is the presentation for those who have asked for it. It was a great experience and my hats are off to the folks running that organization and the conference. Special thanks to Claudia Ciolfi and Erika Murray for their hospitality. An excellent job all around.
- Glenn Fannick, 21 Nov 2008
Post-Event Sharing
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Media Monitoring & Measuring: Evolving the Twin Practices in the Digital Media Age
Topics Covered:
- Media Monitoring
- Media Measuring
- PR 2.0
> Download Glenn's Presentation
Supporting Material
Some Links Mentioned during the Presentation
Cluetrain Manefesto: http://www.cluetrain.com/book/
PR 2.0: http://www.briansolis.com
Groundswell: http://blogs.forrester.com/groundswell/
David M. Scott: http://www.webinknow.com/
Google BlogSearch: http://blogsearch.google.com
Google Trends: http://google.com/trends
Jeremiah Owyang: http://web-strategist.com
MyStarbucksIdea: http://mystarbucksidea.force.com
Technorati: http://technorati.com
Tweet Scan: http://tweetscan.com
Twist: http://twist.flaptor.com/
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